date : 2009. October 7 WED - 9 FRI
time / 10:00-18:00 Closes at 17:00 on the final day
venue : Tokyo Big Sight West Hall 1・2

access : Tokyo Big Sight / 3-21-1 Ariake, Koto-ku, Tokyo
■ Kokusai-tenjijo Station (Rinkai Line) 7 min. walk
■ Kokusai-tenjiji-seimon Station (Yurikamome) 3 min. walk

Japanese jeans have grasped global interest. The current situation around Japanese jeans will be presented; both the young fashion aspect and the craftsmanship in manufacturing. The craftsmanship can be seen in the application of traditional techniques, such as Aizome (blue dyed products), innovation of denim fabric and accessories, and crushed denim. Cooperative framework that spreads within Japan and overseas can be seen under keywords such as "new materials", "eco", "accessories", and "advanced design". There will also be a booth to actually experience Aizome.