MESSAGE from Fashion Strategy Forum Chairman Akira Baba
Japan Fashion Week in Tokyo (JFW), held for the first time last autumn, will be staged for the second time this March.We hope that the event will mature and become a fixture on the international fashion calendar.
The schedule will be even more compact than that of last season's event and while creating a system suited to press and buyers, the weekend will feature events in which consumers can participate, affirming the fact that JFW is about more than just trade.Through events including an exhibition of Jap anfs highly v alued tex tile's industry, JFW will show the strength of Japan's fashion sector, which is born of the amalgamation of "creation","artisanship", and "business."
Through this combination of events,we hope that the power to communicate information about fashion from Tokyo and establish Japanese brands on the international stage.
Although Japan Fashion Week in Tokyo is still in its infancy, we encourage you to come and exper ience the excitement surrounding this steadily evolving event. Finally, we would like to express our most profound
gratitude for the generous support of all the businesses concerned and the tireless efforts of everybody involved in making it a success.
Akira Baba,
Chairman, Fashion Strategy Forum
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